Hi, I’m Adil!
You're already paying for marketing. Is anyone on your side of the table managing it?
I'm the client-side marketing lead for owner-led and multi-location businesses. I manage your agencies and vendors, audit what you're getting for your money, fix your reporting, and connect marketing spend to what you actually care about: qualified leads and revenue.
Marketing Performance Audit
C$2,500–5,000 (fixed price)
A complete diagnostic of your marketing investment: every vendor, every dollar of spend, your reporting, and how leads are handled from first click to closed sale. You get a plain-English scorecard, the waste and tracking gaps we found, and a prioritized 90-day fix list. Two weeks, fixed price, yours to act on with or without me.
How I help
Fractional Marketing Operations Lead
C$3,000–5,000/month
Ongoing client-side marketing leadership: quarterly plan, monthly vendor and campaign reviews, a KPI dashboard your whole team can read, agency briefing and accountability, CRM and lead-routing oversight, and budget recommendations. I sit on your side in every vendor meeting.
Embedded Marketing Lead
C$6,000–8,000/month
Heavier support for a defined season: a product launch, a CRM implementation, an agency transition, or a marketing leader's leave. Defined scope, defined timeline; your team keeps the systems when I leave.
Results. Not vibes.
Critical Control
(industrial technology)
Built the company's first CRM-driven sales pipeline, brought five years of customer data to 100% accuracy (cutting sales admin time in half), and converted 89% of existing clients to a new platform with one integrated campaign — while 5x-ing ad engagement on a $300/month budget.
BeLocal
(local marketing network)
Took listing consistency from 30% to 95% across the client network, lifting local search visibility by 200%+ and inbound leads by 30%, then automated the workflows so it stayed that way.
Prompty
(events SaaS)
Designed the lifecycle and community programs that drove 10,000+ in-app user connections and measurably improved retention.
Get in Touch!
Schedule a free 1:1 introductory session with me to discuss your marketing needs.
Featured Content
FAQ
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First things first, don't be nervous. We'll start with a free consultation to determine your needs (and if we’ll make a great team).
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Pricing is based on both the project's scope and services provided. (I promise to work within your budget and will always get approval before we start working together.)
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Timelines depend on the services, but on average, I dedicate 6 months to each client, with the possibility of an extension based on my availability and your needs.

At the AI @ Work Conference hosted by the Future Ready Initiative, I set out to make AI less intimidating for small business owners. The workshop focused on showing how AI can simplify marketing tasks without replacing creativity. By the end, participants left with a step-by-step workflow and the confidence to use AI in their daily work.